A couple of days ago we posted a jalapeno pepper notice from Chipotle Mexican Grill. Their notice made it clear that the safety of their customers is number one. This company is an amazing company when you consider their history and what they are doing today, but, also, we believe their story is a testamonial from the people in the U.S. about how much they love tacos and burritos. As the saying goes, "It's a match made in heaven."
We have a feeling the relationship between Chipotle Mexican Grill and their customers will become even stronger as more and more people learn the "Chipotle Story." How strong is that relationship today? Take a look at these numbers.
Financial results for the 2nd quarter ended 30 JUN 2008: Revenue increased 24.2% to $340.8 million. Net income increased 22.5% to $24.5 million. For the first 6 months of the fiscal year ended 30 JUN 2008: Revenue increased 26.6% to $646.1 million. Net income increased 28.8% to $41.8 million.
At this rate the chain will sell over a billion dollars worth of tacos and burritos and burrito bowls and salads this year. That's a pretty strong relationship. The company is quick to say that most of the increase in sales is the result of opening new restaurants as opposed to things like raising prices in existing restaurants, but this is still a great testimonial to their relationship with the public. They would not be able to open a lot of new restaurants if they were not profitable with the ones they already have.
The company gives a lot of credit to their restaurant managers and crews. Like most companies they realize that people are their number one asset, and their employees are included in all of their planning and policies. Chipotle Mexican Grill expects to be opening 130-140 new restaurants this year, and they are on schedule so far with 77 in the first 6 months.
What is behind this phenomenal growth? Well, that's the amazing story we want to tell you, and we did. We decided to let their story be our first newsletter on the Chili Head Chili Dog support website. Use this link to go to the newsletter page on the site, and then click on the title of the newsletter. You will be amazed if you can take the time to read all about Chipotle Mexican Grill. Perhaps you will even be inspired to go to your local chili pepper eatery and tell them about it in hopes that they will follow suit. Now, enjoy the story!
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